Everywhere you want to be | Visa
Where You Shop Matters
Supporting regional small businesses in UAE
This report captures the trends and insights based on Visa’s experience via a deep dive into transaction data, supplemented by the synthesis of relevant research. By understanding how and where consumers are spending and analyzing the impact of the unforeseen events which have occurred during the last twelve months, opportunities for all stakeholders across the UAE eCommerce ecosystem are highlighted.
Getting consumers to change the way they pay and move away from cash, a payment method they trust and are familiar with, has proven to be an ongoing challenge. But there is strong evidence that Contactless is achieving this. Through card, and more latterly mobile, the consumer has a proposition that meets their needs of convenience, speed, security and control, better than cash does.