Dubai, United Arab Emirates – 07 May 2020 — Visa is providing consumers with yet another incentive to take part in the United Active Engaged (UAE) EGAMES series, launched by Go Gamers and endorsed by Baniyas Sport Club, as part of its sponsorship of the month-long initiative.
Launched on April 18, the UAE EGAMES series is a nationwide initiative packed with stay-at-home competitions for the whole family, from video game tournaments to fitness challenges and social media contests. The initiative aims to foster a sense of community among UAE residents who remain in lockdown over the next few weeks due to COVID-19.
In part of its overall sponsorship, Visa will exclusively sponsor two physical challenges in the UAE EGAMES Series that are over a three-day period. These include the ‘Squat Squad’ and the ‘Crunches’ challenge that will be held on May 7 and May 10 respectively. Winners of the challenges will receive a gold coin each, worth AED 900 sponsored by Visa.
Kalika Tripathi, Head of Marketing, MENA at Visa said “In the UAE, e-gaming has exponentially increased in popularity over time and has had a significant influence socially and culturally with more than 80% of smartphone users identifying themselves as 'mobile gamers’. Now with a vast majority of residents staying indoors and maintaining social distancing due to COVID-19, it is only logical that they are engaged in more stay-at-home activities, and this is where the impact of e-gaming and e-sports initiatives becomes more pronounced.
We at Visa are proud to be associated with this kind of an initiative that is aimed at promoting the physical and mental wellbeing of residents in the UAE.”
The United Active Engaged - EGAMES Series will see people of all ages across the UAE upload pictures and videos of themselves and their families competing to win daily challenges that promote family bonding and inspire residents to exercise while staying indoors.