Visa is the Founding and Official Payments partner of Dubai’s new Coca-Cola Arena. Through this partnership, Visa cardholders will be able to enjoy exclusive pre-sale access – and onsite at the Visa Box Office located inside the Arena - to world-class events and unprecedented experiences. With contactless-enabled POS terminals across all concession stands, Visa is ensuring that cardholders also enjoy the most innovative and seamless payment experiences weather they are purchasing food and beverages or their favorite artist’s merchandise. And to enrich the experience even more, cardholders will be able to experience Visa’s multi-sensory branding including sound, animation and haptic cues when they pay with Visa at the arena. This partnership with Visa aligns with Coca-Cola Arena’s cashless ambition and goal of becoming the region’s most technologically advanced arena by leveraging Visa’s digital payments expertise. With plans to eventually transition to cash-free concession stands in the future, Visa is committed to being at the forefront of payment innovation.
MENA’s largest multi-purpose indoor arena, the Coca-Cola Arena is also the only arena of its kind in the region with climate control throughout the building to support a year-round program of events, even during the hotter summer months. Located at City Walk, the Coca-Cola Arena is capable of hosting live shows all year round with a capacity of 17,000, including local events, sporting tournaments, e-gaming, comedy, theatre and musical performances, conferences, and gala dinners. See below for the list of upcoming events.