Visa’s new small business-focused ‘Where You Shop Matters’ campaign highlights shift in shopping habits in the UAE

  • The initiative launched as new study finds UAE consumers increasingly embracing digital payments over cash and check
  • New SME and Consumer study finds UAE consumers moving to online retailers with two-thirds of consumers reporting they made their first eCommerce purchase during the pandemic
  • 91% of merchants in UAE had an eCommerce presence before the pandemic
  • Shopping habits transformed during COVID-19 with 83% of consumers visiting physical shops only when necessary, and 83% of businesses experiencing impact on revenues